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Am späten gestrigen Abend musste Apple, gut 12 Monate nach dem letzten Mal, erneut eine Umsatzwarnung an seine Investoren ausgeben. So wird man aller Voraussicht nach die eigenen Umsatzerwartungen in Höhe von 63 bis 67 Milliarden US-Dollar für das laufende Quartal nicht erreichen können. Grund sind dieses Mal jedoch nicht eigene Schwächen, sondern die Auswirkungen des Coronavirus vor allem in China. Nun hat sich Apple CEO Tim Cook hierzu in einem Memo auch noch einmal an seine Mitarbeiter gewendet und die Situation erklärt. Die Kollegen von Bloomberg haben das unten zu sehende Memo in die Finger bekommen und veröffentlicht. Darin erklärt Cook, dass die Rückkehr zur Normalität in China länger dauert als zunächst angenommen, was zu der Entwicklung beitrug.

Team,

The response to COVID-19 has touched the lives of so many in the Apple family, and I want to thank everyone for their dedication, empathy, understanding, and care. Today, we more than doubled our donation to support the historic and global health response.

Our paramount concern is with the people who make up Apple’s community of employees, partners, customers, and suppliers in China. I also want to recognize the many people across our teams who have been working around the clock to manage Apple’s global COVID-19 response with diligence and thoughtfulness.

Corporate offices and contact centers have reopened across China, and our stores are starting to reopen, but we are experiencing a slower return to normal conditions than we had anticipated. This afternoon, I shared this update with our community of shareholders and investors to note that we do not expect to meet the revenue guidance we provided for the March quarter. Outside of China, customer demand across our product and service categories has been strong to date and in line with our expectations. Apple is fundamentally strong, and this disruption to our business is only temporary.

Our first priority – now and always – is the health and safety of our employees, supply chain partners, customers, and the communities in which we operate. Our profound gratitude is with those on the front lines of confronting this public health emergency.

Tim