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AirTags und Beats Studio Buds in Sondereditionen zum "Jahr des Tigers" in China und Japan

Geschrieben von Florian Schimanke am

Nicht nur hierzulande wird rund um den Jahreswechsel gefeiert, dies gilt selbstverständlich auch in anderen Regionen der Welt. So beispielsweise in Japan und in China. In beiden Ländern beginnt dabei am 01. Januar das Jahr des Tigers und Apple hat zu diesem Anlass für Japan eine auf 20.000 Stück limitierte Edition seiner AirTags mit einer speziellen Tiger-Emoji-Gravur vorbereitet. Kunden, die am 02. oder 03. Januar ein iPhone 12, iPhone 12 mini oder iPhone SE der zweiten Generation bestellen erhalten die Chance, einen dieser limitierten AirTags zu erhalten, sofern man unter den ersten 20.000 Bestellern ist. Zudem ist die Aktion ausschließlich auf Japan begrenzt.

Auch in China gibt es zum Jahreswechsel eine Sonderedition eines Apple-Produkts, konkret der Beats Studio Buds, die sich ab dem 01. Januar ebenfalls in einem Tiger-Look bestellen lassen. So weisen die roten Studio Buds ein zusätzliches goldfarbenes Muster mit Tigerstreifen auf. Anders als bei der Sonderedition der AirTags scheint die Stückzahl der speziellen Beats Studio Buds nicht limitiert zu sein. Auch ist unklar, ob der Verkauf auf China begrenzt ist. Der Preis dürfte aber derselbe sein wie auch für die reguläre Version.

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SOE am :

Auf der einen Seite könnte man Apple vorwerfen, dass sie jeden Grund ausnutzen, um die Gewinne noch weiter zu steigern. Case neu lackiert - direkt ein Anreiz die Kopfhörer noch mal zu kaufen.

Auf der anderen Seite haben vor vier Tagen knapp 75 Millionen Deutsche eine Ausrede gehabt, sich gegenseitig möglichst viel und möglichst teures Zeug zu schenken. Sich gegenseitig zu zeigen, wie wenig sie sich kennen. Der ultimative Konsumrausch im Narzissmus einer nach aussen hin besinnlichen Veranstaltung.

Jetzt sind die Produkte unseres Unternehmens lebendig. Das heisst, wir tragen eine Verantwortung. Aber wäre ich Apple, würde ich es wohl genau so machen.

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